Tell us about your business once.

Exactly as registered with the state, including LLC or Inc. Not the nickname on your truck — if this is wrong, text-message approval and payment processing get rejected later.

The number that goes on the website. Write it exactly how it should appear.

Where new leads and notifications go.

Shown on the site as your established year — one of the few trust signals we can use before you have reviews.

We only put these on the site if they're true. No license number needed here.

Exactly as it appears on your Google listing. Even if it's your home and you'd rather it wasn't public — Google still needs it, and we'll keep it off the site.

Most important first, one per line. Be specific — these real town names go straight into your website copy and are a large part of how you show up in local searches.

One per line. Use the words your customers use, not industry jargon.

These get featured. Internal only — no dollar figures ever appear on the site.

Just as important. Stops us advertising work you don't want and saves you fielding the wrong calls.

We keep this off your website and out of your automated replies, so nobody holds you to a number you didn't give.

Three steps is perfect. Plain language — how you'd explain it to a customer on the phone.

Be specific. "Quality work" tells us nothing — everyone says it. Things like "I show up when I say I will" or "I'm the only one around here who does stamped work" are what we can actually use.

Write "closed" for days you don't work. These need to match your Google listing exactly.

What makes a good one: the finished work, in daylight, shot straight on, nothing distracting in the background — no trucks, tools, trash cans, or port-a-johns in frame. Twelve strong photos beat thirty average ones. Phone photos are completely fine.

Describe the one you're proudest of. That photo becomes the large image at the top of your site, so we want to be sure we pick the right one.

Any industry — doesn't have to be your trade. Say what you like about each. This is the single fastest way for us to get the look right the first time instead of guessing and redoing it.

If you already own one, write it. If not, tell us what you'd like and we'll check what's available.

The listing that shows up in map results. For most local businesses it drives more calls than the website itself.

This becomes your main Google category — one of the strongest factors in which searches you appear for. e.g. "concrete contractor", "fence company", "barbershop".

Usually the owner. Name, job title, and their direct email and phone. Has to be a real person the carrier can verify.

Carriers require proof of consent. Just tell us how it actually happens — e.g. "they fill out the form on my site", "they text me first", "I ask on the phone".

Carriers want a real sample. Something like: "Hi [name], this is Dave from Dave's Concrete following up on your estimate request. Reply STOP to opt out."

And your usual answer to each. This is the most valuable thing on the form — it's what lets the assistant sound like you instead of a robot.